C. A. BridgesUSA TODAY NETWORK - Florida
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It's that magical time when millions of Americans eagerly huddle around the TV to see the finest entertainment Western civilization has to offer.
Also, I think there's a game on, probably, but you can always skip that part or hit the bathroom.
Every year, companies pay big bucks to get their products and services out in front of the biggest TV audience in the United States, one that's actually watching the screen and not their phones. A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million,according to USA TODAY Ad Meter, and Variety reports that some have paid as much as $4.5 million for pre-game ads.
And they make the most of it. Super Bowl ads are the wildest, weirdest, most star-studded mini-performances not actually on TikTok. Along with the ones presented below, watch for ads featuring Chris Hemsworth and Chris Pratt (Meta), Drew Barrymore and Orlando Bloom (MSC Cruises), Matthew McConaughey (Uber Eats), Hailee Steinfeld (Norvatis), Paris Hilton (Frank's Red Hot), Doja Cat (Taco Bell), singer and actress Becky G. (Mountain Dew Baja Blast) and more.
Here's a look at what's coming up this year, with a sneak peek at the ones that were released early.
Let the Super Bowl commercial rush begin : Welcome to USA TODAY Ad Meter 2025
Budweiser: First Delivery
Budweiser Super Bowl commercial stars young Clydesdale foal
In a new Budweiser Clydesdales Super Bowl commercial, a foal finds a way to help after being left behind by the rest of the Clydesdales.
Fans look forward to the traditional, heartwarming Clydesdale Super Bowl commercial and this one features a young foal who proves he's ready for the big time.
Watch Super Bowl LIX with a Fubo FREE trial
Bud Light: Big Men on Cul-de-sac, Shane Gillis, Post Malone, and Peyton Manning
Pop star Post Malone and football star Peyton Manning get a tract-home party started with comedian Shane Gillis.
Coors Light: Slow Monday
Coors Light takes a look at what happens after the Big Game.
GoDaddy: Act Like You Know, with Walton Goggins
Actor Walton Goggins demonstrates his CGI-ed expertise and GoDaddy's AI-boosted website creation service called GoDaddy Airo.
Häagen-Dazs: Not So Fast, Not So Furious, with Vin Diesel, Michelle Rodriguez and Chris 'Ludacris' Bridges
Vin Diesel returns to the coastal highways of L.A. as Dominic "Dom" Toretto with Michelle Rodriguez reprising her role as Letty Ortizas they discover that ice cream tends to make you relax.
Hellmann's: When Sally Met Hellmann, with Meg Ryan, Billy Crystal and Sydney Sweeney
"I can't believe they let us back in this place," Billy Crystal tells Meg Ryan just before the taste of Hellman's mayo on her sandwich sends her into... a callback to the classic scene from "When Harry Met Sally" 36 years ago.
Hexclad: Unidentified Frying Object, with Gordon Ramsey and Pete Davidson
Celebrity chef Gordon Ramsey is brought into Area 51 because they've made contact with a new alien race, and they're foodies.
"Ach, foodies. The worst," he says, before discovering the true origin of his favorite cookware.
Instacart: We're Here
Online shopping service Instacart demonstrates the range of food, drinks and other items you can order by bringing in... everybody.
Michelob Ultra: The Ultra Hustle, with Willem Dafoe and Catherine O'Hara
Pro tip: when a kindly elderly couple offers to play you a round of pickleball, winner takes the Ultras, DO NOT PLAY..:
Pringles: The Call of the Mustaches, with Adam Brody, Nick Offerman and basketball player James Harden
If you need more Pringles, just blow in the can. For even more facial hair fun, check out the extended version.
Reese's: Don't Eat Lava
Important safety tip from Reese's Chocolate Lava Big Cups.
Skechers with Kansas City coach Andy Reid
Kansas City Chiefs coach Andy Reid has to make his bucks where he can.
Squarespace: A Tale As Old As Websites, with Barry Keoghan
In a nod to Keoghan's "The Banshees of Inisherin," he travels the roads of Ireland spreading the news of Squarespace. Often with some force.
Stella Artois: David & Dave: The Other David, with David Beckham and Matt Damon
Former soccer star David Beckham's parents break the news to him: he has a secret brother. Also named David.
Foundation to Combat Antisemitism: No Reason to Hate, with Snoop Dogg and Tom Brady
And finally, a Super Bowl commercial with a different message. For the second year, New England Patriots owner Robert Kraft, through his Kraft's Foundation to Combat Antisemitism, is addressing racism and using a big event to do it.
Throw the perfect Super Bowl party
- Stream Super Bowl LIX for FREE with Fubo
- Order big delivery for the big game with Uber Eats
- Save 35 % on this SamsungThe Frame OLED 4K LS03D TV
- Get a taste of New Orleans with a Super Bowl LIX tailgate kit
- Pump up the volume with the Bose Soundbar for TV with Bluetooth
- Stay on theme with Super Bowl LIX party cups
- Elevate your chips and dip the stadium seating they deserve
- Get your pet dressed up for game day
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